Goh pointed to the pandemic and the digital ventures attempted during that time as a springboard for ideas like the arcade mobile games. MLSE and Tradable Bits have worked together for approximately six years, creating opportunities for learning and innovation. Goh said that Tradable Bits is “charging much, much less” for this feature as part of its product suite which is accessed through an annual SaaS license fee. Goh estimated that a custom game, pending on complexity, could range in cost from $40,000 to $75,000 to produce. The games are produced from a partnership between Tradable Bits and the Maple Leaf Sports and Entertainment Digital Labs. And those potential benefits are illustrated by Tradable Bits’ latest offerings to its partners: customizable arcade-style games that can be specifically branded by the team for fan engagement, data collection and advertising with sponsors. Those mobile games can have high replay value and dwell times. “But my son, who’s 6, can grab any of these games right now in the mobile game because they’re super simple things.” “I grew up playing FIFA or NHL, but there’s not a chance I can play a bunch of these games these days,” Goh told SBJ. The VP of Partnership at Tradable Bits could immediately tie that back to the gaming capabilities in his own nuclear family. That was a major talking point from a conference that resonated with Lenny Goh. Not everyone is a gamer, but everyone plays some kind of game.
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